Marketing & communication specialist (bol)

With your Marketing & Communication Specialist diploma in hand, the possibilities are endless. Exactly what you will do depends, of course, on the direction you choose:

After the Creative Business track, you become, for example

• Content creator / Social Media specialist. You create videos, posts, and stories that resonate with people and can go viral.
• Brand specialist / Creative concept thinker. You will build brand identities and devise striking media campaigns.

After specializing in Digital Business & Marketing, you become, for example

• Digital Marketer / Online Sales Specialist. You help companies grow online and ensure that websites and advertisements deliver real results.
• Growth Marketer / Data Analyst. You analyze online behavior and set up smart data-driven campaigns to generate leads and sales.

After specializing in Sports Marketing, you become, for example

• Sports Marketer / Sports Media Specialist. You put sports brands and clubs on the map and activate the fanbase via social media.
• Event & Sponsorship Manager. You organize sports events, ensure a great fan experience, and arrange partnerships in the sports business.

Would you prefer to continue your studies? That is, of course, also possible! You can easily progress to a suitable HBO or Associate Degree program, such as Commercial Economics, Creative Business, or (specifically after the sports marketing specialization) SPECO Sports Marketing or Sports Communication.

In the first year, you'll immediately begin working on exciting projects and take general courses that expand your marketing and communication knowledge. In years 1 and 2, you'll combine school and internships, gaining practical experience. Did you know you can even do your internship abroad?

In the second year, you'll work with fellow students to start a real-world mini-business, securing and carrying out practical assignments. Examples of assignments include maintaining a company's social media presence or reaching a new target audience for a company. This will put everything you've learned so far into practice.

In the third year you start with six months of school and complete the course with a graduation internship.

The Education and Examination Regulations (OER) of a course specify what you will be doing in which period, how much time is spent on this and an overview of the exams that will be taken. Find the OER for your course here.

Search by your Crebo number (see the box on the right of this page) to view the OER for the current academic year. This will give you a general idea of what's expected of you when you start the program. The OER for the upcoming academic year will be available in July.

The statutory tuition fee for the 2026-2027 school year is €1.511. Check DUO.nl for possible student financing.

For an estimate of the additional costs for this course, please see mbowebshop.nlEvery year, by July 1st, all school fees for the following academic year are announced there. To actually order, you must log in with your Summa account.

Laptop

For many courses, students cannot do without a laptop. See the overview whether this applies to your course and download the correct specifications.

You'll take courses that prepare you for the profession, including standard courses like Dutch, English, and math. You'll also choose one or more electives to broaden or deepen your knowledge, such as entrepreneurship, general economics, or International I. You'll receive more information about the electives available during your program. Each elective concludes with an exam. In this overview you will find all elective courses offered by Summa.

Study in figures provides clear information about this program and its job prospects. Want to learn more about these figures? Then check out this explanation.

For the vocational training (level 3) and middle management training (level 4) you must meet one of the following conditions:

• You have a diploma in pre-vocational secondary education (VMBO) with a pre-vocational secondary education (VMBO) track, a theoretical pre-vocational secondary education (VMBO) track, or a mixed pre-vocational secondary education (VMBO) track.
• You have an (older) diploma from lbo, vbo, mavo or mavo-vbo.
• You have a basic vocational training diploma (level 2) or a diploma from another vocational training course (level 3).
• You have proof that you successfully completed the first three years of pre-university or senior general secondary education (havo) or pre-university education (vwo). Or you have another diploma or certificate recognized by the government.

It is important that you have had subjects from the Economics sector in your package.

You will be invited for a personal interview where we will determine whether this course is a good fit for you.

Teachers know what's going on at school. You can easily ask our teachers your questions using the contact information below. If you contact us during or just before the holidays, you may receive:
will only receive a response after the holidays.

WhatsApp
Contact: Judith Smits
Contact: Hillie Blommers

E-mail
Contact: Judith Smits
Contact: Hillie Blommers

Instagram
DM to: @summa_cb_business

It is also possible to attend a walk-along day, tour, or open house. You can find all activities in our calendar.