New at Summa: the training that brings talent and companies together

Many employers in the Brainport region are looking for new colleagues. A good recruiter is therefore invaluable. Yet, there aren't many vocational (MBO) programs for this profession in the Netherlands. Until now. Summa is responding to a growing need with its Recruiter program. "This profession is a perfect fit for vocational (MBO) graduates."

There are many vacancies in the region, while experienced professionals are retiring and there are too few young successors. That's why we're seeing more and more international knowledge workers and migrant workers. At the same time, digitalization and AI are rapidly changing the work itself. "The job market is incredibly attractive right now. A strong recruiter makes all the difference: they know the market and trends, know where talent is and what they want," says recruitment expert Arjan Elbers. Drawing on his broad expertise, Arjan is closely involved in the program: as a sparring partner, he contributes to the further development of the program and gives guest lectures in which he shares current practical insights. His book The Recruitment Foundation ties in seamlessly with this and is a valuable addition to the teaching material.

"We noticed that commercial students were interested in interning in an HR team or at a temporary employment agency," says Rianne Klerx, team leader at Summa. "The new qualifications program created an opportunity to add this specialization to our training portfolio and thus do justice to the work involved. That's how the idea for this program came about. It also aligns with market needs: the demand for recruiters is high and growing." She believes the field is a good fit for vocational students. "They are doers and go-getters. They have strong communication skills and are curious about others. These are important skills for a recruiter."

Arjan agrees. "It's a practical and versatile profession: you work with text, images, social media, data, and events, you're skilled at dealing with clients and applicants, and you can adapt quickly. You're also a knowledge partner and advisor to management. You're immersed in the dynamic world. Vocational students love that." He's pleased that Summa is using his knowledge, expertise, and, of course, his book. "I describe the seven steps you need to take to successfully recruit staff. You don't just post a job opening on LinkedIn and then wait for responses. You have to proactively reach out to the market and connect with your target audience."

The Recruitment program is designed in collaboration with companies and experts like Arjan. Rianne: "That's how we always work. The people from the field have the latest knowledge and practical examples. That appeals to students." The program begins in August 2026 and is for young people, adults, and career changers. "Young people start with a foundation year in commerce. After that, they choose, for example, account management or recruitment. Adults follow the program flexibly: you adjust the pace to your own needs and opportunities."

According to Arjan, recruiting is the best profession in the world. "It has both a commercial and a human side. That combination is unique. If you want to move on after a while, the world is your oyster. You can easily progress to HR, commerce, or marketing, for example. And the best part: as a recruiter, you know exactly where opportunities lie and where to go for that perfect new job."

The recruitment training starts in August 2026 as bowl- and bbl-training. Curious? Contact Mark Aarts (Commercial Professions teacher).