Are you the online marketer ready for the next step and looking to contribute to promoting both Summa and our degree programs and courses? With a particular focus on the Brainport region and technical education?
Summa
At Summa, everything revolves around students, trainees, and their future. We are proud of what we have achieved and continue to build together on the ambition of Summa 2030. We train professionals and innovators and contribute to personal growth and societal progress in the Brainport region. In a world that is constantly changing, we remain agile and collaborate with partners in the Eindhoven region on societal challenges.
You will find yourself in a dynamic environment where everyone can be themselves and where we work together on future-oriented education and the development of students and course participants. We believe that development continues throughout life, for our students, course participants, and for you. That is why we give you the space and trust to grow, take initiative, and excel.
Working at Summa. Home base for talent discoverers.
Your impact as an online marketer
- You ensure that young people, adults, and businesses find their way to Summa's training programs and courses.
- You contribute to the visibility of technical education and talent development for the Brainport region.
- You help schools and educational institutions achieve their goals with effective online campaigns and marketing strategies.
This is what you will do as an online marketer
- You develop online marketing strategies and campaigns for various target groups.
- You coordinate the execution of campaigns, connecting earned, owned, and paid media.
- You work together with content creators, editors, social advertising specialists, and business partners from the schools.
- You analyze campaign results and translate insights into improvements.
- You advise colleagues on online marketing, communication, and digital campaigns.
- You leverage AI and other digital developments to further improve campaigns and analyses.
- You monitor the progress of campaigns and report on results and optimizations.
- You explore new platforms and opportunities to effectively reach target audiences.
- You work according to the PDCA cycle and are responsible for setting up, monitoring, and optimizing the various campaigns. You report all findings back to the team during and after the campaign(s).
- You continuously keep up with developments in the online marketing field and translate them into opportunities for Summa.
As an Online Marketer, you carry out your duties within the Marketing & Communications department. You are part of a team of over 30 marketing and communications professionals with diverse expertise. Together, you work on the visibility of Summa, our study programs and courses, and the development of talent for the region. You report to the Team Leader Marketing & Communications.
This is what we offer you
- A role where strategy, data, creativity, and technology come together.
- Working in an enthusiastic team where colleagues help each other, share knowledge, and work together on challenging projects.
- Plenty of room to develop new ideas, test them, and achieve visible results.
- A salary in accordance with the MBO collective labor agreement, scale 10, between €3.713 and €5.495 gross per month based on full-time employment.
- A fixed-term contract of one year, with the intention of extension.
- An appointment between 0,8 and 1,0 FTE.
- Year-end bonus of 8,33%, 30 vacation days per calendar year based on full-time employment, ABP pension fund, a laptop and phone on loan.
- Develop yourself through training, education, and the annual development festival.
This is what we expect from you
- You have several years of experience in online marketing, digital marketing, or social advertising.
- You have knowledge of online marketing channels, campaign management, and current digital developments.
- You are analytically strong and translate data into concrete improvement actions.
- You can develop online strategies and translate them into effective campaigns.
- You move easily between different target groups and interests.
- You communicate clearly and know how to uncover the question behind the question.
- You have a good command of the Dutch language and an eye for text and imagery; experience writing engaging and persuasive texts is a plus.
- You view AI as a tool to make your work smarter and better.
You have an edge if:
- you are used to setting up campaigns using a funnel approach.
- you look beyond campaigns alone and also know how to optimize owned media.
- you have experience with online marketing within education.
Become a Summa colleague!
We strive for a workforce that reflects society. We invite anyone who identifies with the profile to apply.
Express your interest via the 'apply' button with a CV and cover letter. The interviews will take place in week 34.
Need more information? Please contact Gerben Timmers, Team Leader Marketing & Communication, at 06-14649100.
Good to know: Due to the summer holidays in education, we will resume accepting applications from mid-August. You can, of course, still apply during the summer; we look forward to meeting you after the holidays!
Acquisition in response to this vacancy is not appreciated.
